Monthly Archive: August 2015

Sell Ideas, Not Stuff, Tip#1

Sell Ideas, Not Stuff, Tip#1

If you’re like 95% of the other companies out there, your marketing and sales messaging is too product/feature/market-focused, and doesn’t really speak directly to the problems that customers face, what they want.  You want...

Why market to your own customers?

Why market to your own customers?

Your customers know who you are: after all, they’re your customers! Isn’t your marketing time better spent on targeting new prospects? NO! Studies indicate that it costs you 5-10 times as much to gain...