Monthly Archive: October 2012

You Are What You Represent

You Are What You Represent

You’ve undoubtedly heard the phrase, ‘be a product of the product.’  This means that you not only represent the product or service, but that you, personally, use it as well.  Your statements regarding features...

Just Exactly What Is It You’re Selling?

Just Exactly What Is It You’re Selling?

What do you sell?  If I ask 100 professionals this question, I will receive close to 100 different answers.  I’ve done this in my seminars, so I know this to be true.  The answers...